Meet Our Financial Experts

Behind every successful budgeting journey is a team that genuinely cares about your financial wellbeing. We're not just advisors — we're your partners in building lasting financial habits.

The People Who Make It Happen

Our team brings together decades of experience in personal finance, behavioral economics, and technology. What sets us apart isn't just our expertise — it's our genuine commitment to making budgeting feel less overwhelming and more achievable for everyday Australians.

Kaspian Thorne

Lead Financial Strategist

Kaspian started his career helping families navigate mortgage stress during the 2018 housing crunch. He discovered that most financial problems weren't about earning more money — they were about understanding where it actually goes each month. His approach focuses on creating budgets that adapt to real life, not textbook scenarios. When he's not analyzing spending patterns, you'll find him coaching his daughter's netball team or perfecting his sourdough recipe.

Celeste Bramford

Behavioral Finance Specialist

After watching too many people abandon perfectly good budgets within weeks, Celeste dove deep into understanding why we make the financial decisions we do. Her psychology background helps her design systems that work with human nature rather than against it. She's particularly passionate about helping people overcome the shame spiral that often comes with overspending. Outside work, she volunteers with financial literacy programs in Melbourne's outer suburbs.

What Drives Us Every Day

We've seen too many budgeting apps that feel like digital nagging devices. Our philosophy is different — we believe financial wellness should feel empowering, not exhausting.

Every feature we build gets tested by real families dealing with real financial pressures. Because a budget that looks perfect on paper but crumbles under the weight of school fees, car repairs, and life's surprises isn't really helping anyone.

Transparency Over Perfection: We'd rather show you exactly where your money's going than pretend everything's fine when it's not.

Progress Over Perfection: Small, consistent improvements beat dramatic overhauls that don't stick.

Practical Over Theoretical: Our advice comes from working with thousands of Australian households, not finance textbooks.